Want to Make Your Job Posting Pop?

Going through the motions of job-hunting can seem like an endless routine. Every application starts to look the same. However, this can certainly be true for the companies that post jobs. If only there was a way you can make your job posting stand out and really pop; a way to draw in more potential and get better responses. There is!

Who is Your Target?

The first tip to making your job posting stand out is to know the type of person that you are targeting. For instance, if you're looking for someone who is upbeat, fun, and creative, then use upbeat and fun language that would attract this type of person. If you were the person that you are looking to hire, think of what type of job posting would attract you.

Emphasize Benefits

While it is necessary to make money in order to live and support our families, there's nothing worse than feeling like a check is the only thing you have to look forward to with the job. Emphasize any incentives such as medical benefits, bonuses, vacations, room for growth, raises, employee recognition rewards, etc. not only can emphasize in benefits draw in a better crowd depending on what you offer, but it can motivate people to work even harder for you.

What Skills Are You Looking For

Just posting a job targeting a specific group and emphasizing benefits will definitely draw in a lot of candidates. However, if you don't highlight the skills you are looking for in this person, you are going to waste a lot of time going through applications of people who don't have the skills to do the job. Be sure to highlight the skills that you need the candidate to be able to do such as, operating Microsoft software, bookkeeping, or being able to operate certain types of machinery. By doing this you make it clear of what type of people will even be considered. Therefore, people who don't fit that criteria won't waste time filling out an application.

There are many other things you can do to make a job posting stand out such as using different types of formats, making it interesting, keeping the post updated, using social media, and more. However, targeting a specific group, emphasizing benefits, and listing skills needed are the main three tips to get you on a roll.

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